Connecting the dots between innovation and marketing.


About Me

I am a data-driven marketer with 18+ years experience building and launching companies. My core specialties are in growth hacking, creating processes to scale and acquisition strategy.

I strive to have a holistic view of programs I run focused on growth. Colleagues who know me well consider me collaborative, logical, creative and execution focused, as well as, fun to sit next to at lunch.

  • Have driven over 1M leads in my career (easily) in a variety of verticles.
  • Hired and trained over 50, incredibly smart, online marketers. Many whom have gone on to work at Google, Facebook and other major internet companies or founded their own successful companies.
  • Grew annual revenues at two digital agencies from $0 to over $30M (One I co-founded, the other, I was the first hire.)
  • Created sophisticated lead gen machines that have fed hundreds of franchise operations a healthy flow of valuable leads on a weekly basis.
  • Imagined, built and successfully launched a social shopping app.

Curriculum Vitae

What I Do

I Hack

I Like to stay nimble; I learn quick, I improvise, I get creative. I pose smart questions and get the answers using tried and true strategies like A/B tests, activating viral loops, rigorous testing and optimizing.

I Analyze

KPI’s are my guiding lights. Analytics my path. I implement the right technologies to make data-driven decisions and power growth. In other words, I obsess over the numbers.

I Optimize

Each touch point with your potential customers or customer is measured, tested and optimized. I rely on data-driven experiments, analysis and learnings help grow your business.

I Promote

I’ll leverage Inbound, Social and Influencer Marketing, Pay Per Click (PPC), Display Ads & Remarketing- utilizing the channels where your future customers are, leveraging tactics and learnings to drive acquisition.

I Strategize

I'll work with you to understand your current efforts & business. Then identify where we can make an impact and set a strategic roadmap that focuses on customer acquisition and development.

I Support

I'll research competitors, analyze keyword traffic, create content, design landing pages, place pixels, you name it. My focus is on delivering results.

skype: gisella_walter
Let me know you stopped by!